Leading business coach, TriciaBiz, a business consultancy firm with focus on working with small businesses across Africa to build capacity and grow sustainable businesses in partnership with Naijabrandchick, an Instagram coach is set to boost the growth and efficacy amongst entrepreneurs in Africa.
The brand coach recently launched ‘Business Growth Workshop’ a one-day workshop with the key theme of building smarter and sustainable businesses. The training is set to hold across five locations beginning with Kigali.
According to chief executive of the company, Tricia Ikponmwonba, the workshop was conceptualized due to the increasing need for accessible business education for small and medium enterprises.
She noted that with the GEM Global Entrepreneurship Monitor Annual report, Sub-Saharan Africa is the region with the highest number of people involved in the early-stage entrepreneurial activity (TEA), with Zambia and Nigeria leading the world rankings, and also accounts for highest number of failed enterprises.
“To bridge this gap, there is the increased need for business education. The training is aimed at getting entrepreneurs to think critically about their business, analyze different business elements such as customer, SWOT analysis, product and service, and long-term goal.” Ikponmwonba said.
With plans to spread over a time frame of three months, the training aims to empower business owners and improve their quality of product and service delivery, whilst focusing on the key elements that drive business growth such as customer, structure, pricing, marketing, innovation pipeline, and business model.
The first training, which held in Kigali, Rwanda on July 24, 2018, had participants took session how to leverage social media to create awareness and grow their businesses.One of the participants, Alexia Uwera Mupende, General Manager of Waka Fitness, a leading fitness company in Rwanda said: “This training was very eye-opening and helped the team come up with unique ways to market our services and also innovative services we can offer to our clients to stay relevant and competitive. The training was so instructive and I like the fact that it was very practical.”According to Ikponmwonba, the next city for the workshop/training, which is schedule to hold August 17, is Accra, Ghana. Other cities are Nairobi, Lagos, Abuja and Port Harcourt